Karnataka has always been at the forefront of all agricultural development initiatives in India and dairy development is no exception. Karnataka is the second largest producer of milk in the country. The cooperative society’s model has been very successful in the state. The Karnataka Milk Federation is the apex body of the milk co-operative societies. In South India, it stands first in terms of procurement as well as sales. There are 13 district-level co-operative unions with 1103 primary milk co-operative societies in 2016. Top B-schools in Bangalore for MBA
Karnataka has been supplying quality milk to Kerala, Tamil Nadu, Andhra Pradesh, and Puducherry. Amul is the market leader in the dairy industry, although it buys butter and skimmed milk powder from KMF. The KMF brings its milk product to the market under the brand name Nandini. Nandini is the second largest brand in the co-operative dairy industry in India. Karnataka Milk Federation sells dairy products such as milk, curd, pea, paneer, butter, ghee, etc., in the name of Nandini. Major key players in the marketing of dairy products in Karnataka are Karnataka Milk Federation, Tirumala Dairy, Dodla Dairy, Heritage Dairy, and other private brands.
Dairy chains link the actors and activities involved in delivering milk and milk products to the final consumer; with each activity, the product increases in value. A dairy chain can involve production, transport, processing, packaging, and storage. Activities require inputs – such as financing and raw materials – which are employed to add value and transport dairy products to consumers. Every actor in the chain should give the product the maximum added value at the minimum possible cost. MBA courses in Bangalore
Setting up an efficient, hygienic, and economic dairy chain is a serious challenge in many developing countries. Among the reasons for this are:
- Difficulties in establishing a viable milk collection and transport system because of the small quantities of milk produced per farm and the remoteness of production sites
- Seasonality of the milk supply
- Poor transport infrastructure
- Deficiency of technology and knowledge in milk collection and processing
- Poor quality of the raw milk
- Distances from production sites to processing units and on to consumers
- Difficulties in establishing cooling facilities
Conclusion:
With an efficient, vibrant, and hygienic dairy value chain, the efficient marketing of milk and milk products can be done by supplying quality products to the ultimate consumers. Government has to take initiatives in developing the organized value chain for milk and milk products.
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