The Japanese had captured the world automotive and electronics markets because they found a way to produce high-quality goods at lower prices during the 70s & 80s. And as a result, corporations in the U.S. looked more closely at the quality of Japanese goods and services, trying to find ways to improve production and recapture market share.
The concept of Total Quality Management can be found right in its name: The term "total" suggests that all personnel in the business are expected to improve operations, from development to production to fulfillment. Furthermore, "management" implies that this process should be a concentrated effort. To actively manage product and service quality on a continual basis, leadership should offer financing, training, manpower, and well-defined goals. Best MBA course in Bangalore
According to the definitive text, Total Quality: A User’s Guide for Implementation, Total Quality Management (TQM) is a management technique based on the idea that “all employees continuously improve their ability to provide on-demand products and services that customers will find of particular value.”
1. Core Principles of Total Quality Management
Customer focus: The first of the Total Quality Management principles puts the focus back on the people buying your product or service. Your customers determine the quality of your product. If your product fulfills a need and lasts as long as or longer than expected, customers know that they have spent their money on a quality product. To implement this TQM principle:
- Research and understand your customers’ needs and expectations.
- Align your organization’s objectives with customer needs.
- Communicate with customers, measure satisfaction, and use the results to find ways to improve processes.
- Manage customer relationships.
- Find a balance for satisfying customers and other interested parties (such as owners, employees, suppliers, and investors).
2. Total employee commitment: You can’t increase productivity, processes, or sales without the total commitment of all employees. They need to understand the vision and goals that have been communicated. They must be sufficiently trained and given the proper resources to complete tasks in order to be committed to reaching goals on time. To implement this TQM principle: PGDM in Bangalore
- Clearly communicate and acknowledge the importance of each individual contribution to the completed product.
- Stress that each team or individual accepts ownership and gives them the responsibility and opportunity to solve problems when they arise.
- Encourage employees to self-evaluate performance against personal goals and objectives, and make modifications as necessary to improve workflow.
3. Process approach: Adhering to processes is critical in quality management. Processes ensure that the proper steps are taken at the right time to ensure consistency and speed up production. To implement this TQM principle:
- Use Total Quality Management tools such as process flowcharts to define and delineate clear roles and responsibilities.
- Create a visual action plan so everybody can easily see the specific activities that need to be completed to achieve the desired result.
- Analyze and measure current activities to see where improvements can be made or where steps in the process are creating bottlenecks.
4. Integrated system: Typically a business has many different departments, each with its own specific functions and purposes. These departments and functions should be interconnected with horizontal processes that should be the focus of Total Quality Management. But sometimes these departments and functions operate in isolated silos. In an integrated system, everybody in every department should have a thorough understanding of policies, standards, objectives, and processes. AICTE Approved MBA college in Bangalore
5. Strategic and systematic approach: The International Organization for Standardization (ISO) describes this principle as: “Identifying, understanding and managing interrelated processes as a system contributes to the organization’s effectiveness and efficiency in achieving its objectives”
6. Continual Improvement: Optimal efficiency and complete customer satisfaction don’t happen in a day—your business should continually find ways to improve processes and adapt your products and services as customer needs shift.
7. Fact-based decision-making: Analysis and data gathering lead to better decisions based on the available information. Making informed decisions leads to a better understanding of customers and your market.
8. Communications: Everybody in your organization needs to be aware of plans, strategies, and methods that will be used to achieve goals. There is a greater risk of failure if you don’t have a good communication plan.
Successful implementation of these Total Quality Management concepts will not come overnight. Because TQM often represents a large cultural shift, you may want to implement these changes in phases to lessen the impact.
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