Bangalore, Digital Marketing can be seen as a new philosophy and business practice emerging with improvements in technology. Goods, services and even ideas and information can be marketed using the internet today. Traditional marketing still exists, but it may slowly begin to dissolve for a majority of the market in the coming decades. Digital marketing makes shopping easier for the consumer. If a seller knows what his target audience wants, it makes marketing so much easier.
If a company or an organization wants to invest money in marketing and advertising a product or service, they will not invest in newspapers, televisions, and such, as much as they would in online advertising. For one, the latter is a lot cheaper than the former and vastly cost-effective. Digital marketing has the ability as well as the potential to provide returns on investments. As mentioned in the point above, this form of marketing is cost-effective and enables you to reach a larger, more targeted audience. The return on investment from this type of marketing is considerably larger than in traditional advertising.
According to a survey by Forbes magazine, 82% of consumers shop or conduct research online. Companies have introduced visibility through digital platforms to close the gap between customers and brands. India is the second-largest country in terms of population and active internet users, with a population of almost 2 billion. This makes it one of the biggest markets, and the market's soaring demand reflects the vast growth potential of the nation. Therefore, if one has the necessary expertise and understanding in this area, one can succeed in this dynamic sector. Internet use has surged since the Covid-19 epidemic. Today, almost anything can be done online, including buying prescription drugs and food delivery to your home. In such an environment, the usage of digital marketing is a crucial means of meeting growing customer demand and reaching the right audience.
Additionally, future generations will be immersed in the digital environment and used to conduct all of their business online. Companies that have not yet entered the world of digital marketing must do so right now to avoid falling behind. The digital advertising industry across India had a market size of around 47 billion in 2015, which only went up to a market size of around 199 billion in the financial year 2020. This figure is projected to go up to 539 billion rupees by the financial year 2024, indicating massive growth in the digital advertising segment. This showcases that a lot of money is being pumped into these digital channels today which consequently means that digital marketing activities are being used tremendously. To run these activities smoothly, they need highly skilled professionals to look after them. So that’s one positive statistic that indicates a motivating career scope in digital marketing in India. Digital Marketing Manager, Search Engine Optimizer, Social Media Marketer, Content Marketer, Email Marketer, SEM Specialist, AR-VR Developer, SEO Specialists for Voice Assistants, Automation Expert, Data Analyst, etc., are various roles a digital marketing expert can work in the industry. It has a bright career opportunity.
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