Information Technology (IT) Contribution to Social Awareness & Corporate Social Responsibility

Posted by Prof. Manoranjan H P On 01/06/2023 12:35:58

Companies and organisations have a big impact on the economy, the environment, and society as a whole. It is up to them to control and assess any management uncertainties that could harm any of the aforementioned 3.

This is where corporate social responsibility (CSR) comes into play when a corporation looks out for the social and economic status of its stakeholders while abiding by all ethical, legal, and global norms governing/affecting CSR. CSR is the overall management of profit while caring for people and the environment. IT is essential in helping to accomplish this. The way we store, process, and communicate information has been completely transformed by information technology. Unavoidably, it plays a significant role in our daily lives. It can assist businesses with their CSR initiatives in the following ways:

  • IT services can be utilised to uphold trust and transparency among all company stakeholders, fostering an authentic culture of "doing the right thing" inside an organisation. To mitigate hazards, this is crucial.
  • IT services guarantee efficient/organized social health, wellness, and safety, which helps businesses enhance their brand image or obtain licenses from the government or the general public to start or expand a venture. IT aids in the efficient operation of the social investment made by the company to improve the lives of rural and semi-urban people.
  • A campaign to combat global warming is being led by organisations like Ben&Jerry's and SaveOurEnvironment.org. Through its P.A.L.S. (Pure air lover's organisation), Suzlon Energy, among others, starts initiatives to prevent air pollution. Without IT services, neither of these endeavors is even conceivable.
  • The "Golden Peacock Global Award for Corporate Social Responsibility (CSR) in Emerging Economies for 2005" was given to ITC. This award was given to the company in recognition of its e-Choupal and agricultural forestry projects, which help increase the flow of information among common villages (from agriculture to aviation). Here, IT plays a direct role by enabling businesses to better educate farmers as India gets ready to become a knowledge-based economy.

Our social awareness also depends on IT. A powerful instrument for society, businesses, and individuals to create social awareness is IT, which has developed web technologies and social networking websites as a spice. Millions of people around the world are now connected. How could we, while lounging on our laptops in our dorm rooms, learn about a girl who was brutally murdered in Japan? How can you learn reviews (from individuals you don't know) about a product you intend to purchase? After reading reviews on websites like Yelp.com, how do you know which restaurants are the closest and best for you?

Well, "IT" is the response to every query. Through its extensive reach and quick actions/updates, IT has improved and sped up our lives while also making the world smaller. The level of awareness that businesses generate can be seen by logging on to any social networking website, whether it's Ford with its Ford Explorer campaign or Kohl's with its $10 million Facebook campaign that it donated to 20 schools. Businesses and organisations are using this platform to raise social awareness.

If this continues, information technology will empower us to interact with the world in a level that has never been possible, which will not only make our society a better place to live in, but also one where everyone is aware of his or her own society.

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