GUEST TALK ON CONTENT WRITING AND INSTRUCTIONAL DESIGN | top 10 MBA Colleges in Bangalore

Posted by Dr.Syed Shahid Raza On 15/10/2022 10:14:34

For the students of the PGDM 2022 batch, IIBS hosted a guest lecture. Dr. Manoj MS was invited as a guest, and Dr. Syed Shahid Raza coordinated the programme. At 9.30 AM, the session got underway in Seminar Hall 1 on the campus. The program's focus was on content writing and instructional design. top 10 MBA Colleges in Bangalore

Manoj M S is working as a Senior Instructional Content Writer at Impelsys Pvt Ltd. He has to his credit MBA, Ph.D., and over 3 years of experience in working in the corporate. He has published several National and International publications to his credit. He also served as a Reviewer for 2 Peer-Reviewed Journals. Published more than 10 academic articles in UGC-recognized journals. He also has assisted as Research Associate in the ICSSR-sponsored project on "Sustainable Business Opportunities in Creating Employment from Waste Management: A Study on MSME’s and also assisted as a Research Assistant in the NEUPA-sponsored project on "Employability of Higher Education graduates in India". He has attended and presented research papers at various International and National conferences.

Content writing is the process of writing, editing, and publishing content in a digital format. That content can include blog posts, video or podcast scripts, e-books or whitepapers, press releases, product category descriptions, landing pages, or social media copy. For instance, some businesses might invest heavily in a social media strategy, while other companies prefer creating content in the format of blog posts or e-books. Regardless of format, a content writer is critical for creating high-quality content that represents and strengthens a brand's voice, while attracting, engaging, and delighting the right audience. When done right, content writing has the power to convert readers into prospects, and prospects into paying customers. So it's undeniably important for the business's bottom line that they are able to consistently create helpful, engaging content. best colleges for MBA correspondence in Bangalore

Dr. Manoj touched upon the concepts and theories of Instructional design, also known as instructional system design (ISD) used in Industry, and explained the process of developing learning opportunities and resources in a way that leads to the acquisition and use of information and skills. The field of Instructional design and content writing employs a method that includes requirements analysis, process design, material development, and efficacy testing. Their models were well explained and are used in instructional design frameworks like ADDIE (Analysis, Design, Development, Implementation, and Evaluation) which is still one of the most used ISD models. More agile, iterative methods have been pushed in recent years, such as Michael Allen's Successive Approximation Model (SAM). Shorter design sprints are used in agile models like SAM where a prototype is swiftly built, reviewed, and improved. This process is repeated until all stakeholders are happy. Agile models, such as SAM shorter design sprints in which a prototype is swiftly developed, reviewed, and improved, and the process is repeated until all stakeholders are happy and satisfied. MBA colleges in Bangalore list

The lecture ended with an interactive session with the students. 

See Also:


TESTIMONIALS




IIBS Bangalore Welcome you to experience the superior professionalism and CSS - Cultural Connection as you pass through IIBS and let the change begin within you through IIBS.



Top