Difference Between Corporate Branding and Product Branding | Best MBA Colleges in Bangalore

Posted by Prof. Manoranjan HP On 09/01/2023 18:56:09

What do the brands D'Cold, Moov, and itch guard have in common? They both originate from Paras Pharma Ltd. Think about the Mr. Muscle brand, which is produced by SC Johnson. The majority of individuals are familiar with the brands, however, very few people can name the firm that created these brands. This is what distinguishes corporate branding from branding for products. mba in operations management in bangalore

In a product branding strategy, the product acts as a promise to the customers, who will obtain exceptional attributes by using the product as opposed to utilising a similar kind of branded or non-branded goods. Through its product(s), the corporation often conveys to its consumer that by utilising its product(s), one can not only acquire qualitative satisfaction but also a higher social class. So, the product might be utilised to interact with and relate to a specific group of people in society.

The consumer connects more with the product than the firm since the product stands apart from the latter. The image of the product is unaffected by any incident that damages the reputation of the company. For instance, a CEO of a corporation might be charged with violence or acting inappropriately toward other employees. As people do not link the company with the product, this could cause a drastic decline in the firm's reputation but have no impact on sales of the product.

Contrarily, corporate branding refers to the use of a company name as a product brand name. Through the use of corporate brand equity, it seeks to establish product brand recognition. Corporate branding is exemplified by LIC, which markets all of its goods under the LIC brand, such as LIC's Komal Jeevan, etc. MBA College in bangalore with Business Analytics

In contrast to older brands like Tractor Emulsion and Ace, Asian Paints' more current brands like Asian Paints Royale and Asian Paints Utsaav leverage the Asian Paints brand rather than specific goods in their advertising. The disadvantage of corporate branding is that if the quality of one product within a brand family is damaged, it could cause all of the other products sales to decrease. mba institutes in bangalore

Corporate branding can benefit from economies of scale by employing a single advertisement for multiple goods. Because people are already familiar with the family name, a newly introduced product by a company may be accepted by the target market more quickly. When a company has a well-known brand in the market that consumers trust, a corporate branding plan is typically beneficial. The company Tatas, which has several brands in a variety of areas and leverages the brand Tata, is one of the most reputable ones in the Indian market. mba finance in bangalore

One drawback of corporate branding is that products may not be treated individually, which may lessen the emphasis on the products' distinctive qualities. The name of the corporation may also come to be associated with the type of product. Xerox is the best illustration of this. Despite the fact that Xerox is the name of the firm, many continue to refer to photocopying as "Xerox." mba in business analytics bangalore

Whether it's corporate branding or product branding, the success of the product ultimately depends on its quality. Corporate branding or product branding are the only tactics that support product positioning. mba admission 2022 in bangalore 

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