AGRI-TOURISM – ITS BENEFITS TO FARMERS | ABM colleges in Bangalore

Posted by Prof. Mangala V Reddy On 15/09/2022 17:27:15

Agritourism can be defined as a form of commercial enterprise that links agricultural production and/or processing with tourism to attract visitors onto a farm, ranch, or other agricultural business for the purposes of entertaining and/or educating the visitors while generating income for the farm, ranch, or business owner. Agritourism presents a unique opportunity to combine aspects of the tourism and agriculture industries to provide a number of financial, educational, and social benefits to tourists, producers, and communities.  good MBA colleges in Bangalore

Agritourism gives producers an opportunity to generate additional income and an avenue for direct marketing to consumers. It enhances the tourism industry by increasing the volume of visitors to an area and the length of their stay. Agritourism also provides communities with the potential to increase their local tax bases and new employment opportunities. Additionally, agritourism provides educational opportunities to the public, helps to preserve agricultural lands, and allows states to develop business enterprises. While agritourism may create new potential revenue streams, it also presents new legal issues for farmers and landowners. ABM colleges in Bangalore

They range from small operations that function on a seasonal basis and offer limited consumer services to large operations that operate throughout the year and provide numerous consumer services.  Agri Tourism and Rural Tourism are the core tourism themes of the Policy with the objective to promote not just agricultural and farming activities but also various aspects of rural life in Karnataka such as petting and feeding zoos; demonstration farms; agricultural museums; living history farms; on-farm farmers’ markets; winery tours and wine tasting; rural bed & breakfasts; meeting local artisans; local cuisine, tradition & Culture and garden tours.

Agri-tourism in Karnataka
Many farmers in Karnataka, especially those who have small-scale family-owned farmlands, have understood the necessity to supplement their insufficient agricultural income and find new ways and means of generating income by converting their available land into home-stay by attracting travelers to have experience of Agriculture linked to their leisure tour.

Similarly, some small investors in rural areas in the region are exploring investment opportunities in areas where they permanently settled down. They have vocational-specific vast experience in agriculture and related activities. Big investors in tourism are also interested in diversifying their investment portfolios as well as their tourism products by investing in rural agricultural areas. best MBA colleges in Bangalore

Agritourism also has some the challenges such as More work i.e., involvement of family members, developing new skills when needed; More risk i.e., presents more regulatory and liability risks, potentially creates conflict with neighbors as business ramps up and traffic increases: Less downtime i.e., demands your full and constant attention, involves a lot of privacy.

Conclusion

Karnataka has great potential for the development of agri-tourism, because of natural conditions and different types of agricultural products as well as a variety of rural traditions and festivals. Currently, there are around 23 homestay / rural home-stay in Karnataka. It is a good opportunity to develop an agri-tourism business in Karnataka, but there is a problem of low awareness about this business among the farmer and a problem with the finance and proper view of the farmers of Karnataka. Though the hurdles seem many, the potential for economic growth along with environmental protection is highly acceptable. Karnataka is the Information technology Hub of India; hence it can also be an agri-tourism tourism hub in India. It can utilize and implement technological tools to improve the effectiveness and efficiency of agri-tourism (Online booking, services, etc). There is a need for required support from the local community and Government for sustainable growth in this sector as opportunities need to be exploited in a strategically planned manner. MBA in data analytics in Bangalore

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