On the 3rd Day of MBA MOM 2024, we had the privilege of hosting an enlightening workshop for our students, featuring Ms. Suma AnnaGowda, a renowned TEDx Speaker, LinkedIn Brand Specialist, and an industry expert. The event was coordinated by Dr. Roby Baby and Prof. Susmitha, focused on harnessing the power of LinkedIn for career advancement and personal branding.
Ms Suma AnnaGowda is having her expertise in LinkedIn growth and personal branding, particularly for busy professionals seeking to enhance their online presence. Her session was designed to offer practical insights and actionable strategies for leveraging LinkedIn as a potent tool in one’s professional journey.
Commencing with a comprehensive overview, Ms. Suma addressed the new batch of students, elucidating the transformative impact LinkedIn can have on career trajectories. She emphasised the platform’s pivotal role in not just connecting with potential employers but also in crafting a professional narrative that resonates within the industry.
A key segment of the workshop was devoted to the structure of an effective LinkedIn profile. Ms. Suma stressed the importance of a professional profile photograph, noting that first impressions are critical. She advocated for a concise headline that succinctly reflects one's current role or future aspirations, which serves as a gateway for recruiters to understand one’s professional identity. This was followed by an in-depth discussion on showcasing relevant hard and soft skills aligned with career objectives.
Ms Suma further illustrated how students should leverage LinkedIn by regularly sharing articles, writing posts, or creating content that highlights their exposure and experiences. Such activities not only enrich one’s profile but also contribute significantly to building a personal brand that stands out. She articulated that consistent content sharing is instrumental in demonstrating one’s industry engagement and thought leadership.
In addition, the workshop covered the art of building and maintaining valuable connections. Ms. Suma advised that a robust LinkedIn network should encompass a minimum of 600 connections, as this breadth of network can significantly enhance visibility and access to job opportunities. She elaborated on strategies for effective networking, emphasizing the need for authentic engagement and relationship building.
The workshop concluded with a Q&A session, providing students with the opportunity to delve deeper into specific queries and receive personalised advice from Ms. Suma. This segment proved invaluable, offering practical solutions to real-world scenarios faced by students as they navigate their professional paths.
Overall, the workshop provided students with essential tools and strategies to enhance their LinkedIn presence and, by extension, their career prospects. The insights shared by Ms. Suma AnnaGowda, combined with the engaging delivery and interactive nature of the session, ensured that the students left with a clearer understanding of how to effectively utilise LinkedIn as a cornerstone of their professional branding efforts.
See Also:
- Why Early Karnataka PGCET Applicants Have an Edge in MBA Admissions 2024?
- MOM Program MBA Batch 2024-26 Caterpillar to Butterfly
- Campus Connect
- Why Every Aspiring Entrepreneur Needs a Modern MBA?
- The Relationship Between Management Programs and Employer Perceptions
- Business School in Bangalore Ranked Top 20 in Karnataka
